How We Work

Our Methods, Tools & Resources

Explore the strategies, platforms, and tools we use to tell rural stories, advocate, and intervene in decisions that affect our rural landscapes and communities. Here, you’ll find a library of CURE-created resources and media to help you gain the expertise needed to take meaningful action.

Demonstrators with signs and flags on a sidewalk

Building Power

Learn how and why we build a movement by organizing and educating at the local, state, and national levels.

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Legal Advocacy

Explore how we use policy engagement, regulatory intervention, and legal action in our advocacy.

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Resources

Here you can access our factsheets, policy documents, webinars, and CLEs.

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Road and Prairie Sunset

Communications

Stay up-to-date with our latest blog posts, videos, media coverage, and press releases.

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Kelsey Olson

Kelsey Olson

Director of Environmental Stewardship

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Kelsey Olson (she/her) joined CURE in 2025 as its Director of Environmental Stewardship. As a skilled environmental naturalist, Kelsey’s work focuses broadly on environmental education and advocacy with a keen focus on rural land use and how that use impacts our environment and climate. Working Lands, how land is used to support agriculture and forestry, is a key focus of her work. She brings 15 years’ experience in public communication, environmental education, and rural community engagement – strong communication strategies are core in her work. This includes two terms of service with AmeriCorps in the VISTA program in Oregon and Maryland and a nearly 10-year career as a naturalist followed. She recently worked on communications and marketing for rural economic development.

Kelsey lives in New London, MN, with her young children, husband, dog, and two cats. They enjoy spending time together outside and finding small treasures in nature. Visits to Minneapolis often include visits to one of their favorite historical museums, the Minnesota Swedish Institute. Kelsey enjoys experimenting in the kitchen, whether this is canning local produce, making kombucha, or other treats!